And an ocean of examples of how not to treat our customers. 21 Best Welcome Email Examples to Engage Customers by Kasia Perzynska The success of your customer onboarding flow relies heavily on the first few touches, and it starts with your welcome email. The four main types of onboarding emails are welcome, re-engagement, educational, and evaluation emails. An onboarding email from Payoneer explaining how their “Manage Currencies” feature works. The button links to the guide that people need to follow to finish getting started, which is great. Also, the copywriting is on-point: “We’re so glad you decided to join the family” is the perfect warm welcome that Magnolia’s target audience wants to hear. If a corporate ‘Welcome’ email feels too generic, you’re free to add a touch of personalization. The Welcome Email. The following are examples of common onboarding … Curated Email Examples. Create beautiful welcome emails. An onboarding email from Alison invites a subscriber to take a course. You can create powerful onboarding email workflows and then simply sit back and let them work their magic for as long as you want! With another clearly visible green button, Shopify encourages subscribers to act immediately without sounding like they’re forcing anyone to do anything. It presents the process of adding profile details as a quick, three-step task. I’ve worked at [company] for [time]. Andriy loves to network with people. Take a look at the ‘three-tips-a-day’ format Pocket – a content-sharing extension – adapted to its content. Also, the video was clever to include, because when you click on it, it brings you straight to a landing page that plays the video (automatically driving traffic to Lush’s site). If, on the other hand, your user is very active, consider an upsell: Upselling can be … No wonder welcome emails have a 91.43% open rate. By setting the stage for easy communication in this first onboarding email, Bespoke Post sets itself up for a great relationship with its subscribers. Visual content is considerably more efficient if it complements the body of the email seamlessly. Other than that, a consistent educational campaign can help you reduce customer support costs and improve client satisfaction. When designing an onboarding email campaign, a marketing team usually works towards achieving the following goals: The impact of customer onboarding on conversions and brand awareness is undeniable. National Geographic is another company that proves it knows its audience well. That’s why it’s common among teams to dismiss a non-converting audience as a poorly performing one right away. Skillshare, for one, keeps sending subscribers webinar invitations until they unsubscribe. No Activity/Inspiration Email. When onboarding new users, your goal is to get them to key Aha moments (when they understand and internalize the value) in your product as quickly as possible.. Getting Started Email Examples. The play on words “Round the corners. Perhaps, some don’t understand what the brand is selling, others are not sure whether your company is reliable enough to handle their needs. Avoid vague, generic, or flattery lines. Onboarding Email Best Practices Go to Section #2: Subscriber Emails > > >, Sign Up for the Chainlink Weekly Newsletter. With 10 entire onboarding sequences & 100+ emails, this Big Book of SaaS Email Examples is a year's worth of free trial email strategy, copywriting, and design. One of the tasks of the onboarding emails is to help the user figure out how does your app or service works and how to use it. Know your customers. When it’s your last chance to convert subscribers into paying customers, you need to concise, direct and inviting. Despite their impressive income on conversions, onboarding emails are just a tool – the pay-off depends entirely on how well every single letter is written, if it’s well-tested, and sent to the right audience. And if you are also looking for fresh ways to bring traffic, generate more leads and boost sales for your business, check out these 2 guides first: Once you have your leads ready to take an action and your users on board with your product, it’s time to guide them through the onboarding process they will not forget! Using language such as “Shall we?” and “What do you say?” seems friendlier and makes the choice less pressured. We’re going to provide onboarding email examples. The 3 CTA’s to “Look”, “Watch” or “Explore” drive recipients to Nat Geo’s website. This ‘invite’ is a great way to make new signups feel welcome and connected to your brand. An onboarding email from Payoneer explaining how their “Manage Currencies” feature works. Felix Gray catches the subscribers’ attention who are familiar with or have a Flexible Spending Account through their health benefits, and piques the curiosity of those people who are learning about it for the first time. The companies who are getting first impressions right. [New hire] is from [location] and they love [thing they love]. Simplicity is sometimes the best possible way to have your voice heard. To make getting started a no-brainer, Ibotta chooses a few rebates to give new users an extra push to get started. #1 Action-based onboarding email sequences. Today is [new hire]’s first day! It also takes just the right onboarding flow. +(844) 701-2808. When you design your next onboarding emails, focus on presenting and selling one clear CTA to a user. This field is for validation purposes and should be left unchanged. After all, your emails should always be targeted towards a specific action. There is a fine line between a promotional email that is too sales-heavy, and one that is not convincing enough. David Ogilvy founded Ogilvy & Mather company in 1948. New York NY 10014 Activation emails are a mix between transactional and promotional. That’s where nudge emails come in handy. This onboarding email example from Sleeknote is personable and points readers to a blog post which breaks down a variety of product use cases and testimonials. Do you know why onboarding emails are important and what are customer onboarding best practices? Nevertheless, bombarding users with CTAs is a way to plummet your engagement rather than increase conversions. Onboarding drips MailChimp is very straightforward but effective. The welcome email is the first email (or a series of emails) that your customer receives from you. These examples show how to maximize the potential of these types of emails. It should be short and concise, skimmable, and easy to navigate. With our onboarding email templates, you can easily pick ideas on how to structure your onboarding email sequence to get the results you want. The great part about this email is the fact that it gives subscribers the option to change the time they receive the daily email as well. How to write: Nudge emails are all about knowing the audience. Skirmantas VenckusLast updated: December 18th, 2020 at 02:21 pmUser onboarding is crucial for converting new users into highly engaged customers. Onboarding Email Examples. Your customer onboarding strategy continues with a welcome email. By thanking you in advance for sticking with them, and signing off with “Your friends at Netflix”, you can tell that the media streaming empire doesn’t have too many issues making people stay. Welcome to [company], [name and surname] [name], welcome to the [company] community! Explain why you need the information and how you are going to use it, Emphasize the high speed and simplicity of the process, Give step-by-step guidance on filling in new fields. Customers are willing to pay a premium fee for an enjoyable and guided shopping process. If in doubt where to get some inspiration for your onboarding email newsletter, refer to big names since their marketing email teams know what they are doing. info@chainlinkmarketing.com “Just one more quick step” is a great way for subscribers to activate fast. 1. The welcome flow is triggered as soon as someone signs up for an account. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. Discover 10 examples of welcome packs for new employees. Considering Blue Apron is in the oversaturated space of meal ingredient home delivery services, they need to find a way to stand out from competitors. They are automated and designed to comfortably support the customer during their whole lifecycle. Now that you’re here, here’s what we have to offer’. Low customer activity – a re-engagement email, Complete free trial – an evaluation letter that reintroduces the benefits of the product. Creating state-of-art visuals will benefit brand awareness and increase trust in the company. To minimize that initial churn, smart businesses focus on onboarding: the process by which you help a customer go from (1) to (2). Just like Buffer did in this short and easy-to-follow letter. Having said that, the following ways to nudge readers proved to be highly effective in my personal campaigns: Shopify uses nudge emails successfully to encourage people to integrate the platform with their e-commerce stores. Now that a customer has chosen your product or service, you need to anticipate questions and concerns, as well as discuss the next steps to take. Considering the onboarding experience is critical when introducing users to your produc… Tinder’s Illustrated Hints. The welcome flow is triggered as soon as someone signs up for an account. Don’t forget to express gratitude and appreciation to your reader – this way, the email recipient will feel cared for and will be able to connect with the brand on a personal level. Bonus Tip #3: To automatically gather data about your website’s visitors in order to segment them and run more successful email campaigns, you can install chatbots to do the job for you. * One of their secrets to success is how well they convert new users into loyal customers. The focus on exploration and adventure and stunning imagery is perfectly on-brand. In this example, there are 3 emails each with an A and a B variation. The brand explains how to get the most of the membership. Since this is a common assumption, it’s wise to be extra strategic about the way you frame your message. The discount front and center is a smart move. 30 Onboarding Email Examples. An Explainer. How to write: personal onboarding emails should read and look like talking to a colleague. How to write: such an email should be short and to-the-point. The Welcome Email is the first contact that you have with your customers after they sign up for your product. Take your time to know your audience and understand its problems – only then you will be able to onboard prospective clients efficiently and close deals. I also think its enviable how the email doesn’t shy away from reminding recipients that they can cancel their subscription at any time. Get the edge” paired with bright colors and spacing is eye-catching. This email is classic and streamlined. The brand explains how to get the most of the membership. No surprises here. Buzzstream is one of the companies that do an excellent job of making the most out of a plain-text-only personal onboarding email. Today, we’re looking at 10 examples of user onboarding that we can learn from. By setting up a FAQ chatbot early at the lead nurturing stage you get your users familiar with your product and avoid overwhelming them with information later on. Here are five effective examples of email onboarding that will inspire you to start writing your own. Simplicity is sometimes the best possible way to have your voice heard. Glossier has a transparent, friendly look and feel to their emails that’s consistent across their marketing channels. Did you know that plain-text-only emails are not as likely to get flagged by the filters as visually rich ones? But what now? An extremely straightforward email without any bells or whistles like this one from Campaign Monitor ensures that the subscriber doesn’t get distracted and directly finishes the activation process. Don’t rush to sever bonds with users who haven’t moved further down the sales funnel since the start of the campaign. One of the main perks of choosing to build a website with Squarespace is access to 24 hour support. The button links to the guide ... Chewy. This email makes it seem like the customer already had the inclination to “toss more in” his cart, which makes it an effective upsell email. To connect with readers on a deeper level, companies often send out personal welcome emails – in this letter, the founder of the product personally introduces the reader to the brand. While opt-in or welcome emails have a more or less defined structure, the best way to nudge a prospective customer is fully up to you. They also expertly include a question at the end of the email to help further personalize the subscriber’s experience. 30 Onboarding Email Examples What are Onboarding Emails? Here are the statistics that prove the efficiency of onboarding programs and the potentially harmful impact of not implementing them: Seeing that acquiring new leads is easier said than done, business owners need to make customer retention and building long-term relationships with customers their priority. Emails are a core component of user onboarding. The 5 examples below each take a different approach to onboarding—which they should, since all of these products offer experiences and attract different users. Instead of back and forth emails, you can address your customers’ concerns in a single chat conversation. Everyone loves saving money. Although this welcome email example is informative, CTAs could be added to each section. Making that transition as fast and smooth as possible for your customers will win you higher retention and happier customers. The campaign launched by Airbnb is a poster example of a consistent onboarding strategy. For instance, you can use icons and vector elements to increase the readability of how-to guides – just like Tinder did in the company’s onboarding email. If they know their online stores will have an interrupted connection, chances are they will take action sooner than later. Here’s the real-life example of how the process works: All customer onboarding emails aim to help a reader achieve the ‘product aha’ moment – the realization that the offer the company offers is the right one and readiness to see it through. Welcome emails are very effective and have on average 50% Open Rates. The platform sends out a series of emails that instruct hosts on how to use the website. If you have something important to say, use a button. The company acknowledges that it takes a decent amount of time to register, but reminds subscribers of the benefits. First, the company thanks the customer and explains its mission in a succinct and genuine way. Examples of 3 essential user onboarding emails 1. Regardless of your familiarity with Chip and Joanna Gaines and their home building/renovation show and online marketplace, this email welcomes you with a simple, effortless design and an inviting call to action (CTA). 25 Inspiring Welcome Email Template Design Examples. 25 Inspiring Welcome Email Template Design Examples. Tidio » Blog » Email Marketing » Mastering Customer Onboarding Emails – Examples, Practices, and Tips, Choose one of free email templates and send your first email campaign now, Mastering Customer Onboarding Emails – Examples, Practices, and Tips, A-Z Guide to a Killer Lead Generation Strategy for Small Businesses, Conversational Marketing: from Traffic to Sales in 4 Steps, Most businesses lose over 75% of new users, The Best Welcome Message Examples to Onboard and Welcome New Users, 7 Ways to Build Strong Relationships With Customers, Abandoned Cart Email Strategy: 5 Steps to Successful Cart Recovery, How to Write Abandoned Cart Emails for a Higher Cart Recovery Rate in eCommerce, How to Recover an Abandoned Cart: Best Subject Lines for Emails to Bring Customers Back to Your Store, How to Make a Newsletter: Start to Create Online Campaigns Now, 20+ Best Email Campaigns [Email Campaign Ideas and Examples], Establishing long-term relationships with leads, Guiding clients on how to use the product in the most efficient way, Proving the brand’s reliability and expertise. 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