And it sounds like a strong warranty to me. 76% of people expect to receive a welcome email immediately after subscribing to your list. No credit card details required, make you fall in love with their personality, videos up to 2 minutes long get tons of engagement, Check this 4-Step Formula for More Persuasive Emails, Storytelling can make your brand more authentic and relatable, add dynamic content to your emails and push notifications, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know. I see you have highly emphasized on blog success. Thanks for all the effort that went into assembling this. Say “thank you”. Bottom line is email marketing is all about testing and seeing which brings the best results. Storytelling makes your brand more authentic and relatable, so don’t shy away from using some real facts. After that, the drop-off in engagement is significant, so it’s worth ensuring your videos are short and packed with value to keep your viewers engaged. Ninjas are quick. If you’re an authority in a niche, expect people to look to you as an filter for information. Grammarly, a free writing assistant, has been nailing their online communication. The three types of emails that provide your affiliates the right kind of information and tools are: Welcome emails that teach new affiliates how to succeed with your program; Emails that give information about upcoming promotions This is how their welcome email begins. Without further ado, let’s get to the six affiliate marketing emails that make you money: T.V. In the above example I give some background on my experiences with Blog Success. I was very eager to revise email marketing properties and I was not able to find this information online. I used to be pretty bad about pitching one affiliate product after another. (I’ll cover these later.). Really like the informations you gave here. Starbucks is well-known for its creative marketing communication. On the other hand, I advise you to use the ninja on rare occasions. The reason I do it this way is because this is what’s worked for me with email marketing. Hopefully I did a good job of explaining what it takes to create a great series of email messages. Simple and actionable. But, Pipedrive doesn’t stop there. SO I really enjoy positive comments where people are actually utilizing and taking some of the information onbaord. Cold email templates work best for helpdesk, live chat, and software. So today, I’ve decide to pull back the curtain and break down SIX email prototypes I regularly send to my affiliate marketing list. I call a content email, “The Pro IMer” because it’s what every Internet marketer should do – Tell subscribers about great content that’s on your site. 11 Welcome Email Template Examples That Grow Sales From Day 1. I found this especially useful because though I’ve been blogging for ages, I’m still new to the Internet marketing world. So I’d definitely recommend learning all you can about email marketing. #3- Different Style for Email– You’ll probably notice my email style is much different from the content on this blog. Use clear value propositions and wrap your welcome email content around them. Instead of telling you to promote their salespage, many offer a valuable freebie that provides real value to prospect. A welcome message can be as simple as a single incentive or focus on more lead-nurturing messages, giving us the famous onboarding experience!. I chose “Blogging” because it’s what I’m currently into. I give away a lot of information on this blog. It can be as simple as a line of text, or you can get creative and use images or GIFs. A creative welcome email design by Moo grabs your attention with a fun picture and a fresh color combination: green, blue and yellow. Mode’s welcome email starts with a clean hero image, presenting coders around a desk, with a personalized greeting on top. I really do hope people utilize these tools. With such an awesome and creative paragraph, it’s okay to keep your call to actions simple. After that, I’d tweak these messages and send them out a few months later. This welcome email keeps you focused with a minimalistic and clean design. Thanks for sharing your tips and have a powerful day! Every marketer has their own style. The three following sections guide you through Grammarly’s basic features to help you get started and gain value quickly. Subject line: Hi Kasia, let’s get you started. How many people took the step you asked them to take? Awesome post Steve, couldn’t help wondering how useful these tips are, yet they come FREE. In all likelihood, I’ll probably write a post on email sequences and go into more detail about this concept. A well-designed welcome email hits these three notes: Mainly to do with a lot LESS sales for a blog likely. Also, they have actionable headlines that are short, but to the point. This is entire message is built around curiosity and teaser copy. Love the breakdown you did about the 10 emails you should send out every month. The sneaky part is you can offer a bunch of freebies while also putting money into your pocket. It’s just a matter of trying to find the right balance of giving the freebies. These ensures your subscribers don’t feel they are being over-sell. I put a lot of effort in this post. Let’s summarize some of the best welcome email practices, Everyone wants to feel appreciated and recognized, and your customers are no different. Rapportive. Sending out ten emails each month, with a mix like you recommended is perfect. Matthew Lesko is only an American phenomenon. The sample email templates are GOLD. How to use it to improve productivity efficiently. Uncertainty is a conversion killer. Welcome Email Strategy Mistakes to Avoid. If done right, you can get from 20 to 50% of visitors you paid for to opt-in to your email listand the same 1% (or even more after your bonus) to buy the product. Like I said towards the end, you might want to give more content and less salesy stuff if that’s your nature. Read our Privacy Policy. Smart affiliate program managers understand the value of free. Play with language and keep it fresh when writing content for your emails. Customers have short attention spans. I never think about there are certain templates for affiliate emails. This email is to help the customer, not promote you. Sometimes you’ll want to aggressively push a product. Evernote’s welcome email is short but gets all the right points across, telling you why it exists, how it will help you, and a clear CTA. During this time he's learned....Read More Here, my special report which covers 45 email marketing tips, leveraging and recycling your web content, 6 Affiliate Marketing Emails that Make YOU Money, Steve’s Sunday Selection 28 November 2010. I also liked the “Perfect Affiliate Marketing Email Sequence” part. Welcome to the Family! The welcome email is one of the most important emails you’ll ever send! That’s why I recommend you check out this report – Email Mastery: 45 Ways To Take Your Email Marketing To The Next Level  for more information on this topic. Oh, I wish I had paid more attention to that! And the tweaking of email subjects to increase open rate is so true, I tried it out once and saw the result. The Matthew Lesko works really well because you’re “selling” a free product – Even the most unskilled writer can pick up a few sales with this technique. A welcome email is the perfect medium for introducing folks to the characteristics (and eccentricities) that make your brand unique. Turo’s welcome email starts with a visual of a van on the road in the middle of nowhere, probably somewhere in Utah or Arizona. A welcome series is a great way to welcome new leads (Or customers) into your business, to introduce yourself, and to let subscribers know how you can help them. The metric to measure is the conversion rate. Just perfect. Also, the narrative makes Away’s luggage feel thoughtful and bulletproof. The best thing I can offer is screenshots of what I’ve earned lately to prove I’m not making this stuff up:  Account 1 & Account 2. 21 Best Welcome Email Examples to Engage Customers, Free for 30 days. Kind of a hybrid of “The Billy Mays” and “The Matthew Lesko”, isn’t it? Wow what an incredible post. Since you highly recommend it Steve, I think i should jump into it and give it a try. They use the 1-2-3 formula that makes it easy for the reader to process and take action. I’ll also include examples of some amazing welcome emails I’ve seen, the best way to automate your emails to welcome new members, and a template for you to use at the end. Up till now, I’ve been pretty hush-hush about my affiliate marketing strategies. I have received tons of emails from other marketers and not aware they are using the same pattern in each email. Below, you’ll see various welcome email marketing examples from B2C and B2B businesses that stand out. Your welcome email should be informative, clear and actionable. I use CAPS on some words. they have made me a lot of money over time knowing how to “properly” market in emails (ie not just blasting people with ads) and I hope you and others really can use them for some gain after building up your email list. After that, the site owner will follow-up with a prospect and sell them on the benefit of purchasing a product. 1. Welcome to the Team! Well, you sure are going to make a lot of money when people share that PDF that you gave as a free download. A lot of SEO “gurus” out there say blogging is essential because of the extra link-power it can give your site. I had heard of some of these type of emails but not all of them. Yes, even more important than all the broadcast, targeted and triggered messages combined. The email templates are really strategic and informative and will help me going forward. So if I gave specifics, I risk having what I teach used against me. This is indeed a long and info-packed post that takes time to absorb. I think this email is filled with useful content. I’ll leave you with the wise words of everyone’s favourite Detroit online marketing expert on the importance of the welcome emails: Install the Rapportive plugin for Gmail and start typing in emails into your TO field. I nicknamed the presell email, “The Oprah Winfrey” because it provides great content while making a strong push for a particular product. They use illustrations to provide interesting meditation lessons and define their brand identity. In addition, you can give extra value by sending people to different types of content (no strings-attached of course! Always better to have someone who respects your ideas and is there for the long term. Messaging is tight and focused, making the next steps clear for the subscriber. Pro tip: Check this 4-Step Formula for More Persuasive Emails. The first step is to build trust by only giving quality info, THEN link only good products (at least products that YOU believe in, since everyone will not agree on, “good”) so that people will further know they can trust. That’s going above and beyond, and that is unique, quality content. Being overly salesy, imo, may squeeze you out a few extra sales early on, but as a long term it can hurt. #4- Usage of Aweber Tokens– You’ll also notice I begin each email with: Hey {!firstname}, This is the name token Aweber provides for people subscribing to a list. According to Wistia, videos up to 2 minutes long get tons of engagement. Your experience is going to be nice and smooth. The opening statement in Evernote’s welcome email caught my eye: “You’re going places. Steve Why fix what ain’t broke? Awesome post Steve… I’ve used all of these emails before, but its actually great to have a collection of templates to pull from…. And they’ll typically follow your recommendations if you consistently talk about great resources. It includes clear and focused copy that’s interlaced with beautiful visuals and illustrations. They often require their affiliates to login, search around the affiliate dashboard or panel to find the link they need to use in order to get appropriate credit for referring customers. Tattly – YAY! This welcome email lines up with the company’s brand image and inspires you to the next trip. Focus on THEIR goals. Eve goes straight to the most significant benefits their products bring: waking up happy, accompanied by an epic night’s sleep. Casper’s welcome email suggests the involvement of some high-tech stuff and that they take your sleep super seriously. All you have to do to get there is to click to find your perfect car. 3 25 Amazing Welcome Email Design Examples & Inspiration. It quickly jumps into the perks you’ll get from the Starbucks Reward program. Munchery – Welcome to Munchery If you are an affiliate marketer looking to promote a product through email templates, this is the article for you. I hope you did get some great information out of this and hopefully continue to stop by the site and visit! Funfit – Good old envelope; 3.5 5. Will pay more attention to it more now that I know better. I am sure you have seen blogs where someone trys to sell every single post. Every niche will react differently to your marketing techniques. I can’t overemphasize the importance of testing/tracking/tweaking your emails. Most affiliate programs are covered by a general agreement where payments will only be given to affiliates once potential and/or actual sales has already been generated. Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you. Don’t you think that is a little too much of bombarding? I have no problems with a sales post or a sales message, but they should be surrounded but quality information. It may take a lot longer to get to the point in sales when you only recommend really good products, but they will trust your decisions a lot more. Thanks Mark! An email marketing sequence is an art, not a science. A good affiliate list is built around a lot of quality content. Pro-tip: Make your welcome email as personal as possible to deliver content your users will value. The message is content-filled, but it also gives a subtle push to learn more about blogging through my affiliate link. Perfectly matched night colors and sleepy language creates a relaxing aura around the brand. While this welcome email subject line makes it immediately feel like you belong here, the opening statement helps establish the brand as human and caring, with a greater good and purpose. In the example above I give about 60 words of text and two links. It was really enlightening to see them. Of course, you’ll want to tweak subject lines and body copy to optimize conversion. Helloprint’s welcome email is a beautiful example of making the brand feel human, warm and welcoming through an introduction to their support team members. With a content series, the main goal is to provide value to your subscribers by sending them content they’ll find useful. A super short, sweet welcome email from Buffer: 7. After a statement like that, nothing else matters; you know you’re at the right place to get your perfect mattress! Honestly, I had no idea who Matthew Lesko was at first, but then I looked him up on Wikipedia and that jogged the memory . Just go to whois.domaintools.com and search their domain. commercials are annoying, but there’s a reason why they work. There’s one advertisement and the rest of the message is pure content that helps the reader. It is a course in itself. Yes, even more important than all the broadcast, targeted and triggered messages combined. Like you said, this isn’t 100% transferable to blogging, but there’s still a ton I learned from this. Evernote keeps its copy short, light and to the point, telling new subscribers: It’s the right thing to do since email attention spans are short – about 11 seconds, according to Litmus research. When people have come to “know” you, it doesn’t require a lot of work to promote a product – Especially one with a great sales page. If you think it’s valuable, then all I ask is that you pass it along to somebody else. They take persuasion to another level by using their ratings [#1 CRM Software] to show off the excellent quality of their product and quickly establish trust and credibility. Users who receive a welcome email show 33% more engagement with the brand, includes subtle animated GIFs that are consistent with the overall welcome email layout. #6- Recycled Content- Some of these emails started out as posts on this blog. And ninjas are deadly. Away, the first-class luggage brand uses a welcome email to describe and share their values and authentic passion for travel. Stick to the point and always refer to one thing at a time. . I have so much content and experiment with how to send it to my list on a frequent basis. No doubt about it. Away’s welcome email gives you five strong benefits and reasons to choose their product, reducing anxiety by offering a 100-day trial. Isn’t fresh content one of the most important aspects of building and keeping a profitable list? If they know they will get value before they would be sold, your email will stand a greater chance at being read. Use the 1-2-3 formula to make each step clear for the subscriber. The welcome email is the most important email brands can send to new subscribers. The examples in this post cover a range of approaches. 3.1 1. Create an authentic and memorable brand identity. I even bookmarked it for future reference. They want to know your thoughts about products. I’ll admit it…I love Oprah Winfrey. Access to their Affiliate Dashboard or panel. They know exactly how to use online channels to make you fall in love with their personality. For more on this concept, I highly recommend reading my post about the importance of leveraging and recycling your web content. Ninjas are efficient. Personalize your welcome email to deliver content your users will value. #7- Not Perfect Emails– To keep from going crazy, I didn’t spend hours writing these emails. Poor or non-existent welcome emails lead to low engagement and a consistently high number of unsubscribes. Sending ridiculously long emails, like PostPlanner. I think the free stuff really entices people. . Descriptions are concise and actionable, with relevant CTAs. It’s. Glad you liked it. What’s the most important action for the reader to take next? Subject line: Welcome to Medium, Kasia Perzynska. TripIt’s welcome email takes on a similar approach that’s used by Asana. Like I said in the introduction, this is the exact mechanisms I use to make money. I suppose it could be a different story for me since I’m more focused on the blogging area of internet marketing. Like I have said, one of the biggest benefits with email marketing is that it really is an incredible way to make money once a list grows to larger proportions. Affiliate Marketing, When done well, it even reduces anxiety about using a new product. So please, please, PLEASE test this on your list and see what works best for YOU. This is something that should be broadcast out to the world (which I’m about to do right now). We all like money, but you should never sacrifice the integrity of an affiliate list just to make a quick buck. It brings to my mind the idea of #vanlife, which is in fashion recently. First thing’s first, welcome new subscribers and say “thank you” for opting in to receive your emails. Best Regards [your name] Business Development Department. Find Their Email Address. All I want subscriber to do is go to my site and read about lessons I’ve learned as an online business owner. 1: Welcome series. All the elements suit each other for a smooth welcome email. Things that confuse people include: Sending more than one welcome email, like Adwords. The best welcome email examples from around the web; Using these tips and examples, you’ll be on your way to creating highly nurturing and effective welcome emails for your subscribers and customers. Our welcome email, for example, currently comes from yours truly because I manage our blog's email subscriptions. In fact if you have a Twitter or blog account, I would love if you sent it to the people who follow you. Providing free content in each email can also make them tell others to subscribe to your newsletter. This, in turn, encourages the customer to use the product. This email is a good place to re-share the login URL, include information on how to use the product, and offer training resources to new users. Definitely going to read this again and again and yes I do agree with you the Authority Black Book is the best free ebook I’ve ever read. So I’m really excited to reveal the six types of affiliate emails that have produced this result. Also, when your email gets lengthy, don’t hesitate to sprinkle several CTAs at strategic locations. The end result is I ruined my credibility with many list subscribers. You can click on the hyperlinked text to skip straight to the section of your choice. Again, very valuable for those of us who are new this. If it’s in middle of an awesome program, it’ll attract the eyeballs of many viewers. I think the writing of my next emails will be much better ! This woman has made an empire out of her daytime talk show. Format for cold email templates requesting contact information Subject line: You + Grammarly = Ready for Action. I love all the details and resources that you have given about affiliate emails. I really do subscribe to always delivering value every time your emails hit subscribers inbox. This is an incredibly magnificent post – thanks so much for sharing it! Recently I’ve decided to revamp my affiliate list and add more value to each email message. All I have to do is introduce it and link to the squeeze page. I’m proud to recommend this site and I think it provides an excellent example of how I’d go about telling my “affiliate list” about this product. With this in mind, let’s dive into some of the best welcome email examples. Seriously, he could have sold ice to Eskimo. The next step, depending on your product, blog or store could be to encourage readers to: Whatever that step is, it must deliver value. It’s really up to you. And huge thanks for the PDF. I like the presell email because it’s an excellent way to provide value while also recommending something that can change a prospect’s life. Next, they share an explainer video that shows everything you need to know about the product. Scott has earned a full-time income from a single affiliate marketing niche since 2006. It is like blogging. Track your event data to add dynamic content to your emails. Really appreciate the share. Affiliate Recruit Template 2: Hi dear webmaster. You have to very quickly, with the fewest words, sentences and paragraphs, highlight why the affiliate should read your email and join your program – tell them clearly what is in it for them. Steve, this is a killer post. I appreciate the time and effort it took to create something like this. The sponsor email is nicknamed “The T.V. People open email messages because it usually promises a benefit. In addition, I’ve carefully woven in three recommendations for the Blog Success program. If implemented on a targeted niche list, these affiliate emails will make you money. In fact, it’s written in a very “in your face” tone. Their affiliate page clearly mentions the typical payout, payout schedule, the affiliate network they use to manage activity (ShareASale), as well as reasons why people join their program. Spotify – Welcome to Premium; 3.6 6. The average for the last two weeks has exceeded anything I’ve done in the last year. The welcome email is the most important email brands can send to new subscribers. You will get your reward. This is going to be a very detailed post – Filled with important lessons I’ve learned in the last four years. Virgin America Type of welcome: Get Started. It provides you with a clear introduction to their features: All sections are visual, showing people having a good time. That makes it 86% more effective than standard newsletters. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Yes, this is an affiliate link. This is the most spammy email in your entire arsenal. Subject line: Kasia, let’s get you designing in Marvel. Done correctly, this message brings in a lot of money. That’s an excellent analogy. ): The list can go on and on. But the real purpose of the welcome email is to move users through your onboarding process. Starbucks – We’re glad you are here; 3.7 7. You’ve done a great job at bringing out all this content for us. You probably guessed that. The best to stand out from the crowd is to send your subscribers top-notch content on a regular basis – Emails that really help the user. Tagged as: And I definitely use more of salesy type of copy. Plus, a vibrant purple CTA button looks awesome and beautifully contrasts the overall layout. #2- NOT for Blogging– I don’t have a blog in this niche. Turo’s visuals and content flow smoothly together and compliment each other. #8- “Blogging Niche List”– To give a legitimate, real-world example of these emails, I’ve decided to structure them around what I would send to a fictional list. In fact, free trials are prevalent enough that, Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. Hey Steve, this is a great post my friend! The best option is to tie one CTA to each section. Clear and actionable copywriting drives your attention towards Invision’s value propositions and benefits, showing the customer what they can achieve with the product. If you tell your customer “I want, I feel, I like” you’re being self-absorbed. Well-said! The Ello experience is the same in the email as it is on their website, delivering a strong and consistent brand identity. You mentioned tweaking emails and then sending them out again after a few months – I was wondering if that doesn’t seem to deter people on your list because they’re seeing virtually the same content multiple times. What amazes me most is her book recommendations. Commercial” because it gives a slight interruption of a great email. Step 1: Login to your account at https://gspartners.global Step 2: Acquire $200 of Bitcoin via CashApp (or other app used in your country) Step 3: Deposit your BTC into your GSPartners BTC Wallet. Furthermore, you’ll notice that their tracking cookie lasts for 180 days which is significantly more than other hosting providers. I just read a note regarding that. Keep it short. Casper welcomes us with a beautifully designed email. Although this welcome email example is informative, CTAs could be added to each section. MoneySavingExpert.com helps ordinary people make better financial decisions.Think of it as financial education for the masses that helps people get more bang for their buck.. You suggested starting with a total of 10 emails each month. To help you create an effective welcome email, we’ve highlighted 10 effective examples. If it shows results, that is a real email. To answer your question…10 emails a month is an average of 2.5 per week, which isn’t that much in my opinion. When most of your messages give value first, you’ll increase authority AND trust in your niche. And right from the start, they demonstrate customer-first approach by talking to travelers about what they needed on the road. Mostly this is due to the fact that it’s way too easy to reverse engineer my affiliate site. This has made a huge difference in my affiliate marketing business. IKEA sends a welcome message that engages the customer in more than one way. Then I provide four different benefits a blogger receives by joining this site. The conversation opens with a simple, yet powerful statement: This works to convey Medium’s central idea from the start. Starbucks is well-known for its creative marketing communication. Here’s how it would break down: This sequence has a lot of content with healthy mix of marketing. As for a sample letter, you could Google search for suggestions. This is a fantastic in-depth post! And Starbucks nailed it, as expected. Email marketing has become a cutthroat game. UGmonk welcomes you with a short note from the founder, Jeff Sheldon, and an interview-style video that feels personal. I prefer to make these emails personable and describe how the product has been beneficial to my own life. -Andy, Previous post: Steve’s Sunday Selection 28 November 2010, Next post: The Apprentice – Steve Scott Style. To be honest, I’m always tweaking my headlines to maximize open rates. Let’s me face the truth! The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. So you should use caution when implementing these techniques with a blog. This goes hand in hand with being brief. (as I said, over 10 hours with all the “email” examples I made from scratch) I hope this is a real “tent post” article and people really do appreciate it and get some great value from it. We sincerely invite you to join our Affiliate Program and we are looking forward to your positive reply. Use it sparingly – No more than once a month. But what if instead of paying for traffic directly to an offer, you’d place an opt-in form in front of them in exchange for some kind of bonus? Fueled with a passion for design and creativity, this welcome email will surely win the hearts of creators, artistic souls, and tastemakers with its authentic feel. It is commonly used in the business world to recognize joint ventures and to verify that two parties are working together. Quality contents, sample emails and examples all are so cool. Also, the 100-night trial reduces the barriers to purchase, it feels less of a commitment, and they can change their mind, so the decision to buy is easier. 23 Top Examples of Brilliant Welcome Emails. Again, I’d recommend testing this on your own and see what gets the best results. The last thing you want to do is alienate a reader after all. In the example above I discuss two common excuses have when starting a blog. New users usually want to know how your product or service works before diving in. Is hard lesson I learned in the UK with over 8 million visits every month of emails but all! Good reasons to choose their product, which is in fashion recently have mentioned previously or blog account, would. The people who follow you main goal is to click to find the right buttons and the! 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